模拟卷来自KAPLAN FINANCE 2010 OPERATIONAL LEVEL E1的学习内部材料
都说KAPLAN的预测点总结的比较准确，为方便大家使用，我直接粘贴复制过来，避免了大家下载的麻烦，
以下为两套试卷，一套INTERIM ASSESSMENT，另一套是FINAL ASSESSMENT，
目前为止均无答案，仅供参考
Paper E1
Kaplan Publishing/Kaplan Financial
CIMA INTERIM ASSESSMENT
Enterprise Operations
November 2010
Time allowed
Reading and planning: 20 minutes
Writing: 3 hours
All FOUR questions are compulsory and MUST be attempted.
Do NOT open this paper until instructed by the supervisor.
During reading and planning time only the question paper may be
annotated. You must NOT write in your answer booklet until
instructed by the supervisor.
This question paper must not be removed from the examination
hall.
CIMA E1: ENTERPRISE OPERATIONS
© Kaplan Financial Limited, 2010
KAPLAN PUBLISHING
INTERIM ASSESSMENT QUESTIONS
SECTION A
ANSWER ALL PARTS OF THE QUESTION
QUESTION 1
1.1
An expert system describes:
A a database built upon past knowledge and experience
B a powerful off-the-shelf solution
C an online library of operating advice and handy hints
D an application that carries out essential, routine processing of day-to-day
transactional data
(2 marks)
1.2
Offshoring is:
A a form of outsourcing
B a method used to reduce country and political risk
C the contracting out of work previously done in house to specialist providers
D the relocation of corporate activities overseas (2 marks)
1.3
The main advantage of a database management system is:
A the provision of quick, effective and improved communication to staff
B data integrity and elimination of duplication
C it is an online library of operating advice and handy hints
D the provision of unlimited access and communication (2 marks)
1.4
Which of the following types of capacity planning is most likely to require a flexible
approach to production?
A Demand management planning
B Fixed demand planning
C Level capacity planning
D Chase demand planning (2 marks)
1.5
A country in which society dislikes ambiguity and risk is said to have:
A high uncertainty avoidance
B high power distance
C a feminine culture
D high long term orientation (2 marks)
KAPLAN PUBLISHING
CIMA E1: ENTERPRISE OPERATIONS
1.6
If interest rates are high:
A there will be an increase in investment
B output will increase, to satisfy increased demand
C the country’s currency will strengthen
D exports will increase (2 marks)
Required:
Each of the sub-questions numbered 1.7 to 1.8 below requires a brief written response. The
response should be in note form and should not exceed 50 words.
1.7
Many organisations are now actively seeking flatter hierarchies, better quality and
ways of contracting out non-core activities. What are the implications of these
developments for the five basic parts of the organisation identified by Mintzberg?
(4 marks)
1.8
Explain what general principles of corporate governance apply to the Board of
Directors. (4 marks)
(Total: 20 marks)
KAPLAN PUBLISHING
INTERIM ASSESSMENT QUESTIONS
SECTION B
ANSWER ALL PARTS OF THIS QUESTION
QUESTION 2
Revor Cars is an ailing motor vehicle manufacturer which has just been acquired by a large
foreign investor, HK Holdings.
Revor was once a source of national pride, producing high-quality, innovative designs
popular in its local market. One product, the Mighty Atom, was originally conceived and
constructed fifty years ago, and is still considered one of the best small cars around.
However, the rest of the product lines, including sports and saloon cars, are rapidly losing
their appeal, being overtaken by overseas manufacturers who can offer quality, functionality
and reliability at extremely competitive prices.
HK Holdings understands that it needs to invest in Research and Development, in order to
develop new and improved products, whilst at the same time supporting the handful of
models which are likely to remain profitable for the next three years. To do this, it is
embarking on an organisational-wide quality-improvement programme, similar in substance
to improvement approaches it had already delivered successfully in its home country. The
thrust of the programme will include:
•
The need to instil a culture of excellence driven by committed, quality-focused teams
•
The need to provide every employee with a simple set of ideas as to how to
implement quality improvements in their workspace
•
The need to monitor performance closely through the use of appropriate performance
indicators.
One aspect of the change strategy will be to make further use of technology in Revor’s
production facility. HK has already identified the need for a multi-million-dollar investment
in CAD/CAM technologies in order to successfully develop an ERP system at the heart of a JIT
manufacturing methodology. It understands that an OPT philosophy will assist in targeting
key improvement areas, and that existing MRP technologies will need to be replaced.
In order to deliver these major changes, particularly in the new systems development
projects, HK is evaluating the use of outsourcing. This would involve the use of local
technology suppliers in the analysis, design and implementation of a number of systems. As
an alternative, HK could bring in its own in-house technologists from its home country,
although finding a suitable team willing to live for long periods in a foreign land may prove
difficult.
You are a management consultant working alongside HK Holdings management team as they
evaluate strategic and tactical options during the first few weeks following the acquisition of
Revor Cars.
KAPLAN PUBLISHING
CIMA E1: ENTERPRISE OPERATIONS
Required:
(a)
Explain how external triggers have impacted on the company. (Your answer should
include reference to the company’s products.) (5 marks)
(b)
Describe the essential elements of the quality-improvement programme, taking into
account the information provided in the scenario. (5 marks)
(c)
Discuss the suitability of all operations/technology management concepts in the
scenario (these are CAD/CAM, JIT, OPT, ERP, MRP). (5 marks)
(d)
Outline an approach to change management that may assist HK Holdings when
implementing new technology. (5 marks)
(e)
Discuss the advantages and disadvantages of outsourcing systems development
projects for HK Holdings. (5 marks)
(f)
Explain the stages that Revor should work through when developing its new products.
(5 marks)
(Total: 30 marks)
KAPLAN PUBLISHING
INTERIM ASSESSMENT QUESTIONS
SECTION C
ANSWER BOTH QUESTIONS
QUESTION 3
D4D is a politically stable, developing country enjoying a temperate climate and a young,
educated population, many of whom are educated to graduate level. Those who have
studied at this level have tended to do so abroad since there are limited opportunities to do
so in D4D.
The economy is mixed, based on agriculture and some light manufacturing but has enjoyed
considerable revenue from oil exploration and production which is based offshore in its
territorial waters. Some of this revenue is generated by providing services for the oil industry
but the majority comes from a tax on every barrel of oil which the foreign oil companies
extract.
The Government has used the revenue to keep personal and property taxes low and to
support the largely uneconomic local industry. It now recognises that, although politically
popular, this decision might not have been in the best long term interests of the country.
The Finance and Trade Minister of D4D is aware that the oil revenue may only last a further
ten years. He wishes to build competitive advantage over the neighbouring countries. The
Prime Minister is sceptical and has made the observation that ‘companies have competitive
advantages not countries’.
The Government is keen to support the work of D4D’s charitable organisations. ‘Doctors
with Wings’, a registered charity in D4D, raises funds to send volunteer doctors and nurses
to medical emergencies around the world. Those emergencies can arise for any reason,
ranging from famine to war or major outbreaks of disease. Funding primarily comes from
D4D’s Government agencies and corporate donations, although the charity seeks donations
from the public, as well as medicines and other supplies from manufacturers. The majority
of volunteers are recruited, often with the support of teaching hospitals, immediately after
qualification. These new doctors are often persuaded to donate their time to the charity
during presentations made by volunteer doctors who have just returned from a medical
emergency.
Required:
(a)
Using any models you consider appropriate, explain the factors which lead to
competitive advantage being present in particular countries. (5 marks)
(b)
Explain the steps that D4D should take to make the country more attractive to
appropriate inward investment. (10 marks)
(c)
Identify the principal stakeholders in Doctors with Wings and explain the nature of the
power and interest that they hold in their relationship with the charity. (10 marks)
(Total: 25 marks)
KAPLAN PUBLISHING
CIMA E1: ENTERPRISE OPERATIONS
QUESTION 4
E5E is a charity concerned with heart disease. It obtains funding from voluntary donations
from both private individuals and companies, together with government grants. Much of
the work it does, in all departments, could not be achieved without the large number of
voluntary workers who give their time to the organisation and who make up approximately
80% of the workforce.
E5E does not employ any scientific researchers directly, but funds research by making grants
to individual medical experts employed within universities and hospitals. In addition to
providing policy advice to government departments, the charity’s advisors give health
educational talks to employers and other groups.
The Board recognises the need to become more professional in the management of the
organisation. It feels that this can be best achieved by conducting a benchmarking exercise.
At a recent project development meeting, the IT director presented ideas for the design of a
new system. Several points were raised at the meeting:
•
The current information system is weak. The accuracy and completeness of the
information needs to improve and there needs to be better co-ordination of activities.
Several different systems are used and some are very inefficient.
•
The IT director has recommended that a new organisation wide information system
should be implemented. This should address the problems outlined above. However,
there is some concern that the introduction of the new system may make some
members of the organisation, particularly the volunteers, unhappy.
Required:
(a)
Identify the advantages and disadvantages of benchmarking for E5E. (10 marks)
(b)
Explain the stages in conducting a benchmarking exercise in the context of E5E.
(10 marks)
(c)
Explain how those implementing the new information system should deal with the
concerns of the staff, particularly the volunteers. (5 marks)
(Total: 25 marks)
KAPLAN PUBLISHING
------------------------------------------------------------------华丽丽的分界线------------------------------------------------------------------------------
Paper E1
Kaplan Publishing/Kaplan Financial
CIMA FINAL ASSESSMENT
Enterprise Operations
November 2010
Time allowed
Reading and planning: 20 minutes
Writing: 3 hours
All FOUR questions are compulsory and MUST be attempted.
Do NOT open this paper until instructed by the supervisor.
During reading and planning time only the question paper may be
annotated. You must NOT write in your answer booklet until
instructed by the supervisor.
This question paper must not be removed from the examination
hall.
CIMA E1: ENTERPRISE OPERATIONS
© Kaplan Financial Limited, 2010
KAPLAN PUBLISHING
FINAL ASSESSMENT QUESTIONS
SECTION A
ANSWER ALL PARTS OF THE QUESTION
QUESTION 1
1.1
Costs associated with planning, training and establishing methods and procedures in
quality matters are referred to as:
A external failure costs
B internal failure costs
C appraisal costs
D prevention costs (2 marks)
1.2
Organisations use psychometric testing mainly for:
A systems implementation
B selecting suitable supply partners
C validating market research data
D staff selection and promotion decisions (2 marks)
1.3
Which of the following is the main drawback of the product orientation?
A The product may not meet the needs of the customer
B Low costs may be associated with low quality
C Surplus production if demand exceeds supply
D Customers may not like the aggressive promotional policies used (2 marks)
1.4
Flexible working practices and a commitment to improvements are features of:
A personal selling
B teleworking
C a performance management system
D lean production methods (2 marks)
1.5
At which stage of the product lifecycle may the price be dropped below cost price?
A The decline stage
B The market shakeout stage
C The maturity stage
D The growth stage (2 marks)
KAPLAN PUBLISHING
CIMA E1: ENTERPRISE OPERATIONS
1.6
Porter’s Diamond is a model that explains:
A how an organisation gains competitive advantage
B how a country gains competitive advantage
C how a product gains competitive advantage
D how an organisation can assess risk in a country (2 marks)
1.7
Employees may promise to work hard, show loyalty to the organisation and develop
new skills. Employers may promise to provide opportunities for promotion, training
and pay commensurate with performance. These are likely features of:
A a psychological contract
B an employment contract
C the organisation’s HR policy
D the negotiation between the prospective employer and employee before a job
is accepted
(2 marks)
1.8
Which of the following is NOT a reason for market segmentation proving difficult or
inappropriate?
A the total market is so small making segmentation unprofitable
B consumer differences exist, making it difficult to analyse them into segments
C the market can be easily reached by the organisation
D the total market is homogenous (2 marks)
1.9
‘Natural wastage’ normally refers to:
A advertising effort failing to reach a target market segment
B job applicants who fail to attend interviews
C customers ‘lost’ to competitors every year
D a reduction in the workforce caused by the decisions of the individual workers
(2 marks)
1.10
According to the product lifecycle the ‘market shakeout’ stage follows immediately
from:
A the market decline stage
B the market growth stage
C the market maturity stage
D the introduction stage (2 marks)
(Total: 20 marks)
KAPLAN PUBLISHING
FINAL ASSESSMENT QUESTIONS
SECTION B
ANSWER ALL PARTS OF THIS QUESTION
QUESTION 2
Required:
(a)
Contrast the thinking of F.W.Taylor and Edward Deming. (5 marks)
(b)
Describe the benefits to an organisation of quality standard ISO 9000 certification.
(5 marks)
(c)
Explain what is meant by penetration pricing and premium pricing and distinguish the
two types of pricing. (5 marks)
(d)
Some employee dismissals (termination of employment) may be wrongful. Identify
the likely reasons why a dismissal may be considered ‘fair’. (5 marks)
(e)
Explain what is meant by Plan-do-check-act (PDCA) and Quality Circles and identify the
similarities between the two. (5 marks)
(f)
Explain the types of system maintenance that are likely to be performed by an
organisation. (5 marks)
(Total: 30 marks)
KAPLAN PUBLISHING
CIMA E1: ENTERPRISE OPERATIONS
SECTION C
ANSWER BOTH QUESTIONS
QUESTION 3
Sullivan Adams Smith (SAS) is a network of estate agent shops, employing 1,200 staff in 23
branches across the South-East of the country of Disily. For the past 10 years it has been a
lucrative business. The buoyant housing market resulted in an increase in profits year on
year. Estate agents enjoyed massive commissions and company directors were rewarded
with huge bonuses. This immense success was due to a market driven by excess demand
and cheap borrowing. The houses were simply selling themselves.
However, the ‘credit crunch’ has arrived and burst the bubble. Lenders have set more
stringent controls with regards to the buyers that they are willing to offer mortgages to and
the amount they are willing to lend to these buyers. Meanwhile, lower consumer
confidence regarding the general economy is leading to a more cautious approach to the
housing market. Latest figures released for SAS, confirm a trend with only 8,444 houses
being sold in July compared with 14,502 for the same month the year before. The drop
means that the company can no longer continue to employ the current number of staff. The
Chief Executive, Douglas Adams, has concluded that “there is simply not the work for them
to do” and “that staff costs need to be controlled during these challenging times”. A target
has been set to reduce staff costs by approximately one quarter within the next three
months. The Chief Executive is keen that the cost cutting exercise will result in minimal
disruption to the business and upset of staff.
Douglas is proud of the business, having helped to build it from scratch. He is determined to
take positive action in order to ride out the storm. He is currently working with the Strategy
and Marketing Department in order to comprehensively review the company’s
effectiveness. Employees had grown accustomed to easy sales but are now being forced to
work harder. They are a determined group and the past year has seen a lot of aggressive
selling to potential customers. However, the Strategy and Marketing Department have
concluded that this has resulted in them losing touch with their customers and that SAS
needs to get closer to its customers.
Required:
(a)
Recommend, with reasons, the options available to the company to reduce staff costs.
(10 marks)
(b)
Discuss the current approach that SAS has to selling properties. How can the company
develop itself into one that is driven by customer needs? (10 marks)
(c)
Explain how SAS could make use of the marketing mix to ensure continued success.
(10 marks)
(Total: 30 marks)
KAPLAN PUBLISHING
FINAL ASSESSMENT QUESTIONS
QUESTION 4
X graduated from university last summer having studied advanced computing. Whilst at
university he was encouraged to maintain an electronic portfolio of experience using a
sophisticated university computer system. The system allows students to:
•
Record skills, events and achievements throughout their academic study;
•
Share documents and work collaboratively with other students;
•
Build a collection of items related to an individual student’s studies, personal
development, events of personal significance, etc.;
•
Develop an electronic curriculum vitae (eCV) with embedded web links to supporting
documents, etc.
One of the aims of the electronic portfolio is to allow students to showcase their abilities
and experiences to prospective employers when they seek full time employment for the first
time.
X believes that a similar system would also have great potential for senior managers and
executives. Since leaving university, he has developed and patented software called eCV.
The main use of the software is to provide a virtual CV document that can show video
messages, graphs, charts and work samples through embedded links. In addition, eCV can
provide:
•
An e-business card that can be attached to the bottom of an email message;
•
A social network for invited business contacts, so creating a private community where
membership is by invitation only (a “walled garden”);
•
A record and evidence of continuing professional development (CPD) achievements.
The conditions under which content, either wholly or partly, would be shared with
others is for the individual user of eCV to decide.
X is having discussions with a large executive recruitment agency which is very interested in
the software, despite a huge cost investment. The agency has, in the past, experimented
with erecruitment, blogging and virtual careers fairs. One of its strategic aims is to use the
newest technology for effective recruitment and networking. The majority of its competitors
have yet to recognise this potential. The agency believes that eCV could be a way of
presenting candidate information to its member firms. It is attracted in particular to the
“walled garden” within eCV where senior executives who are looking for a new job can
engage with a prospective new employer, knowing that privacy is guaranteed.
Required:
(a)
Explain the contribution the eCV or “curriculum vitae” can make as part of an
organisation’s recruitment and selection processes. (10 marks)
(b)
Explain the advantages the eCV would offer to the executive recruitment agency.
(5 marks)
(c)
Explain the potential disadvantages of the eCV for the executive recruitment agency.
(5 marks)
(Total: 20 marks)
KAPLAN PUBLISHING
CIMA E1: ENTERPRISE OPERATIONS
KAPLAN PUBLISHING