9月4号在liverpool street 附近,我们会举办一个大型的conference,主题是关于digital fashion marketing的,有很多行业精英作为speakers哦
GLOBAL DIALOGUES: DIGITAL FASHION MARKETING
Date: Friday 4th September 2015
Venue: Coventry University London Campus, University House, 109-117 Middlesex Street, London E1 7JF (Nearest Tube and Mainline Railway Station: Liverpool Street)
Supported by: Fashion Research Network (FRN) and X Terrace Fashion Platform
Lynne Murray, Director Digital Anthropology Institute (Holition Brand Director, Director Digital Anthropology Institute London College of Fashion) (TBC), Monique Lee Hylands-White (CULC MBA International Fashion Management Programme Leader, Monique Lee Millinery and X Terrace founder, Fashion PhD Candidate), Dr. Agnès Rocamora (Reader in Social and Cultural Studies, London College of Fashion, Co-Editor Journal of International Fashion Studies) (TBC). Plus other special industry guests to be announced.
The globalized 21st Century Fashion Industry is currently facing a number of challenges that both the current and future generations of Fashion Marketing and Communication professionals are being asked to develop creative solutions to. The world’s globalized fashion brands today need to generate fresh and relevant content to engage with their Social Media followers and to respond to enquiries (and complaints) on a daily basis. While Social Media and the Internet has become a great platform for fashion brands to market products globally, Small Medium Enterprise (SME) fashion businesses struggle to maintain an online presence on multiple social media platforms such as Facebook, Instagram, Meerkat, Pinterest, Ning, Reddit, Tumblr, Twitter, Vimeo, Vine, WeChat, WhatsAPP and YouTube. Yet, the relevance of fashion brands’ Social Media platforms in terms of numbers of followers is known to lead to enhanced sales performance.
At the same time, the increase in production of Fashion Films for Digital Marketing has created an overlap between the Fashion and Film industries as never before. Yet the big question is: How can Fashion PR and Creative Agencies work more closely with fashion brands to create coherent campaigns, advertisements, events, presentations and shows with the help of Digital Fashion Marketing? In addition, what role does raising brand awareness via Fashion Product Placement in collaboration with Digital Influencers like Bloggers, Vloggers and Celebrities have? In what ways do these help increase valid and sustainable sales for globalized and glocal fashion brands? In supporting this, do we now need better national and local government support and guidance regarding law and taxation requirements for fashion businesses selling directly to customers locally and abroad through E-commerce and M-commerce platforms and Social Media?
Global Dialogues: Digital Fashion Marketing seeks to address these through a one day conference and invites Abstract Submissions for full papers and poster presentations on the following key themes:
Supporting SME Fashion Brands Through Creative Usage of Digital Fashion Marketing
Digital Fashion Marketing and Innovations in Retail Concepts, E-commerce, and M-commerce
New Innovations in Strategic Digital Fashion Marketing, Communications and Public Relations
Role and Relationship in Digital Fashion Marketing of Bloggers, Vloggers and Celebrities
Role and Relationship of Digital Fashion Marketing and Film-making
New Developments and Innovations in Fashion Industry-specific Social Media Platforms
New Solutions in Logistics, Infrastructure and Technology for Digital Fashion Marketing
In addition, this conference particularly welcomes Abstract Submissions for a Special Early Career Research (ECR) Panel on Digital Fashion: Marketing the Future of Fashion supported by the Fashion Research Network (FRN) and particularly welcomes contributions from MPhil/PhD (and where applicable) MA level scholars and practitioners which relate to the following:
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